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Jun, 28 2018

Healthy snack bars maker Wholesome Habits bags seed funding from Sprout Venture Partners, others

The company plans to launch its products in other cities such as Delhi and Ahmedabad in near future.

Wholesome Habits Pvt. Ltd, which sells healthy snack bars under the brand name Eat Anytime, has raised $500,000 (Rs 3.43 crore) in seed funding from early-stage investment firm Sprout Venture Partners and a few high-net-worth individuals.

“The funding would be primarily used for marketing, branding, increasing the distribution network and launching new products in the healthy snacks category,” said Rishit Sanghvi, founder of Wholesome Habits.

“Eat Anytime has seen ‘good traction’ with its health bars and has lined up ‘innovative products’ for the future. This is one of the fastest growing categories in the organised snacking market,” Sahil Gupta, partner at Sprout Venture, said.

Incorporated in 2016, the Mumbai-based company was founded by Sanghvi and Rohit Garodia. It houses a team of food technologists, chefs and dieticians for product curation. Its products include sweet and savoury snack bars in various flavours.

It has the presence in more than 500 stores in Mumbai, Pune, Bangalore, Chennai and Hyderabad. It also sells through online marketplaces, its own website and various institutional channels.

The company plans to launch its products in other cities such as Delhi and Ahmedabad in near future.

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