Grano69 Beverages Set To Launch Two Variants Of Proost69 Beer In Delhi
Grano69 Beverages Set To Launch Two Variants Of Proost69 Beer In Delhi

Want to experience love at first sip? After announcing the launch of its beer Proost69 White Ale, Proost69 Mild Lager, Grano69 Beverages is coming up with Proost69 Weizen Beer and Proost69 Strong Lager.

With the prime motive to acquaint the consumers with what true, freshly brewed beer tastes like, the brand launched in Delhi in September 2018. The company brews its beers at world-class facilities at some of the best locations in Europe and is class-apart from the ones brewed in this part of the world. The brand has set its foot in the capital with renowned outlets like 100% Rock, Warehouse Café, The Beer Café, The Lord of the Drinks and more. 

The co-founder and director of Proost69, Tarun Bhargava, noticed the lack of a fresh tasting beer in the Indian market that had a superior taste yet was reasonably priced. That’s when he saw an opportunity and came up with the idea of making a beer with an exquisite and elite taste which was affordable and more approachable. 

“We, at Proost69, are excited to announce the launch of a beer with a taste so elite yet affordable filled with freshness and uniqueness. With our focus on providing and maintaining the top-notch quality, our flavour balances are just enough to create magic. All that goodness with supreme European craftsmanship is a level-up in itself,” says Tarun. 

A quality like that of Proost69 is sure to enthral the beer lovers in the country and have them coming back for more. The product packaging is its eye-catching trademark design, the mighty owl, absolutely fitting for the night-owl millennials today, across the world.

Proost 69 White Ale and Mild Lager available in Delhi are priced at Rs. 170 per pint and at Rs 150 for a 500ML can.

The White Ale is a blend of wheat brewed to perfection infused with notes of vanilla and orange zest; a perfect fit for a traditional wheat beer lover with its unique twist, all brought together with a hint of coriander. Bottle conditioned with ingredients that work all the time to keep the beer fresh, you just feel like popping one open any time of the day and savouring the fresh flavours.

The Mild Lager launched in November 2018 is manufactured using exquisite German craftsmanship and is perfect for a sub-tropical country like India.

Also being crafted and launched alongside is the Weizen variant, an authentic wheat beer with an infusion of citrus and fruity flavours with distinct notes of banana and mango. It’s truly one of its kinds. 

Completing the set would be a Strong Lager, set to launch in January 2019. It will change how beer lovers across the country perceive strong beers.  Contrary to the typical bitter tasting strong beers in India, this beer will have nothing but a premium and fresh mouthfeel with the high of a strong beer. 

With the growing beer-drinking population in India and the global exposure they have, these beers would end up being the perfect go-to beverage in the market. The brand is bullish about their prospects in the Indian market, and plan to expand to other markets over time.

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading