Hotline: 1800 102 2007
X
Search Business Opportunities
Jun, 30 2018

Germany's HelloFresh plans to sell ready-made meals online

HelloFresh, which competes with US rival Blue Apron, delivers pre-packaged meal ingredients aimed at making home cooking more accessible.

Germany based meal-kit delivery firm HelloFresh may start selling ready-made meals to tap into demand from consumers who prefer not to cook, co-founder Thomas Griesel told a German newspaper.

HelloFresh, which competes with US rival Blue Apron, delivers pre-packaged meal ingredients aimed at making home cooking more accessible.

"We see a very big market niche for ready-made meals. The quality and freshness of what is currently available is questionable. That could be an interesting option for us," Griesel was quoted as saying by the Rheinische Post newspaper on Friday.

Side-stepping direct competition with the TV dinners on offer at supermarkets, HelloFresh would offer ready-made meals via the internet, he said.

HelloFresh already offers some ready-made meals and snacks in vending machines in corporate offices. So far that service is available only in Berlin, but Griesel said HelloFresh now planned to expand it nationwide.

He also brushed off the idea that HelloFresh and rival Blue Apron could merge, saying it was "extremely unlikely". "We have enough going on at the moment that we want to concentrate on," he said.

Speculation it could be acquired has supported Blue Apron's stock in the past, although the shares remain down 70% from the company's initial public offering last year, as analysts show concern about competition from Amazon.com and other retail heavyweights.

Comment
Related opportunities
  • E-Commerce & Related
    MOS Utility Private Limited is offering franchise with high potential..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2009
    Investment size Rs. 10000 - 50 K
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Malad west Maharashtra
  • Coffee Shop Franchise Opportunities in India – Why BrewBakes? About Us: Over..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Delhi Delhi
  • About Us: CMA is an international educational institution that specializes in..
    Locations looking for expansion Delhi
    Establishment year 1984
    Franchising Launch Date 2006
    Investment size Rs. 2lac - 5lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About Us: Zota Healthcare Limited manufactures and markets pharmaceutical products in..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities