Eat Right Awards have been instituted to recognize the efforts of the food companies.
In order to boost the Eat Right India movement, the Food Safety and Standards Authority of India (FSSAI) has announced the 'Eat Right Awards' and Eat Right Creativity Challenge.
Eat Right Awards have been instituted to recognize the efforts of the food companies. Earlier this year, several food firms pledged to demonstrate their support and commitment to the movement by producing healthier food options, reformulating existing food products and providing better nutritional information to consumers.
Pawan Kumar Agarwal, Chief Executive Officer, FSSAI, said, "The Eat Right Awards would provide an impetus for food companies, especially food-related start-ups, and individuals to join the Eat Right India movement and promote safe and healthy eating options. All these activities, as a part of the Eat Right India movement, would help in engaging all sections of the society and create a momentum to ultimately change the way India eats."
The Eat Right Creativity Challenge, announced by FSSAI, includes an 'On-the-Spot Poster' and 'Wall-art' competition for school children as well as a competition for digital creatives for amateur and professional artists and students.