The move will result in JFL ending its 20-year exclusive deal with Coke in the country.
Aimed at cost savings, the Jubilant Food-Works (JFL) operated Domino’s Pizza may end its 20-year long exclusive deal with Coca-Cola in India to rope in PepsiCo. JFL is looking at boosting profitability as India is a critical market for Domino’s.
The Michigan-based single largest quick service restaurant chain, with a global footprint in 85 countries and 1,144 stores in India, had exclusive partnership deals with Coca-Cola worldwide. However, there were few exceptions such as Australia, New Zealand and Malaysia where it serves PepsiCo brands.
A JFL’s spokesperson said, “We have enjoyed a strong partnership with Coca-Cola India over the last 20 years. As we look to build our business for the next phase of growth, we have initiated a process to look at various options and identify the right beverage partner who can help strengthen our beverage portfolio and drive growth”.
Rivals such as Yum! Brands that operates Pizza Hut, KFC and Taco Bell has had a long-standing partnership with PepsiCo, while McDonald's has always been associated with Coca-Cola.