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Sep, 11 2018

Cure.fit to launch 2 quick service restaurants in Bengaluru

These restaurants will be launched in the next 4-6 weeks, and will offer healthy food to people who are on-the-go in Bengaluru.

Cure.fit is opening two quick service restaurants (QSR) in Bengaluru, making the company one of the early firms in the food tech sector to foray into the offline space.

These restaurants will be launched in the next 4-6 weeks and will offer healthy food to people who are on-the-go in Bengaluru. For building each of the food outlets, Cure.fit is using approximately Rs 40-45 lakh.

Ankit Nagori, Co-founder of Cure.fit, said, "Our proposition is that people should find healthier ways to eat wherever they are. This is why having an outdoor presence is important. We are piloting with a couple of outlets and will see how it goes."

Cure.fit was founded by Myntra’s Co-founder Mukesh Bansal and former Flipkart Executive Nagori. "Food currently forms around one-fourth of the company’s overall revenues and expects it to become its largest category in the next three years with over 50% revenue coming from Eat.fit," Nagori said.

The company provides four fitness and health products, which include gyms under Cult.fit, health food under Eat.fit, yoga and meditation centres under Mind.fit and the latest offering is a primary care with Care.fit.

Rohan Agarwal, Engagement Manager of Redseer Consulting, said, "Internet kitchens lose out to restaurant aggregators with respect to customer mindshare and they are not able to get the returns for their marketing investments. So offline efforts could help them get more customers. Eat.fit has done something similar by launching kiosks in corporate food courts in the last eight months, which has helped them gain visibility and customers."

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