In her new role, Asha will focus on the company’s journey towards digital transformation.
Coca-Cola India has hired Asha Sekhar as Vice President and Chief Digital Officer, India and South West Asia.
In her new role, she will focus on the company's journey towards digital transformation. Asha will build foundations necessary for business growth, drive opportunities and strengthen Coca-Cola India's digital ecosystem.
T Krishnakumar, President of Coca-Cola India & South West Asia, said, "Digitalization is disrupting all industries and redefining the ways companies connect, engage, communicate and do business. Asha's expertise in delivering consumer-focused digital experience will help in our journey towards becoming more relevant and future ready."
"This new addition to the leadership team of Coca-Cola in India is designed to address developing business needs and reinforces our commitment towards investing in diversity and talent development," he added.
Asha Sekhar is a Coca-Cola veteran and has spent more than 13 years with the company.
Prior to this new role, she worked for over a decade with WPP, Universal McCann, Madison and Mudra, managing media businesses for leading brands.