Hotline: 1800 102 2007
X
Search Business Opportunities
Sep, 05 2018

CCD, Afoozo bid for operating India Coffee Houses

The revamp of ICHs and opening of new outlets will boost coffee consumption.

Srivatsa Krishna, CEO and Secretary at the Coffee Board of India, said that the board has received bids from two major players, Cafe Coffee Day and Afoozo Private Limited, for a revamping of its 13 India Coffee House (ICH) outlets.

Krishna said, “We don’t want to make our Coffee Houses into luxurious cafes. We want to give the feeling of a casual lounge and cap the price of a cup of coffee at Rs 30.”

He stated that the revamp of ICHs and opening of new outlets will boost coffee consumption.

Among other initiatives to promote coffee consumption, the Board is in a process to tie up with Flipkart, Walmart, Amazon and Dubai Multi Commodities Centre (DMCC) to sell Indian coffee.

According to data from the Coffee Board, Indian coffee currently has around 5.5% share of the global coffee market.

“For a cup of coffee that is being sold to the end-consumer for $2-3, an Indian farmer gets five cents. We want to change that and our new partnerships, such as the ones with Amazon and Walmart, will enable our farmers to sell Indian coffee directly to consumers and businesses without middlemen,” said Krishna.

Comment
Related opportunities
  • About Us: Pots and Pans, Launched promoted in India by Meyer..
    Locations looking for expansion New Delhi
    Establishment year 1997
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater DELHI New Delhi
  • Electric Vehicles (E-Vehicles)
    About Us: Chairman of our Group, Mr. JR Gupta founded ACT..
    Locations looking for expansion Punjab
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ludhiana Punjab
  • Multi Cuisine Restaurant
    About Us: JAMUN is a regional Indian eatery & bar that..
    Locations looking for expansion Delhi
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 2000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    About Us  Me, Waffle n More (MWM) is a quick service..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities