Britannia launches Winkin' Cow Thick Shakes

Britannia has introduced Winkin' Cow Thick shakes in four flavours, including vanilla, choco, strawberry and mango. Priced at Rs 25, the product is available pan-India in 180ml Tetrapak packaging.

The pack of Winkin' Cow Thick shakes contains the wholesomeness of milk and natural ingredients, with no added preservatives or artificial colours. 

In order to launch the new tetra offering, Britannia brought chef Ajay Chopra on board for using Winkin' Cow Thick Shakes. Chopra showcased dessert recipes such as Badam Phirni, Chocolate Pancake, Mango Kulfi and Vanilla and Strawberry Pannacotta made with Britannia Winkin' Cow thick shakes. 

Chopra said, "The taste, flavours and consistency of the thick shakes make them an ideal base ingredient to whip up delicious treats for a variety of occasions, be it breakfast, an evening snack or a home party."

Venkat Shankar, Vice-President and Head, Dairy Business, Britannia Industries Limited, said, "The launch of Winkin’ Cow thick shakes in Tetrapak serves our consumers with yet another convenient format to savour the product in. The thick shakes are a delightful and filling drink available in a range of our favourite flavours."

Presently, Britannia is present in more than 60 countries across North America, Europe, Africa, South-East Asia and the GCC (Gulf Cooperation Council).