Hotline: 1800 102 2007
X
Search Business Opportunities
Sep, 08 2018

Bengaluru-Based MTR To Expand its ‘3 minute’ breakfast range

Launched in April 2017, this range has brought the company revenue of Rs 25 crore in the last fiscal.

Bengaluru-based MTR is planning to make a big move by expanding its '3 minute' breakfast range.

Sanjay Sharma, CEO at MTR Foods Pvt Ltd, said, "As a company, we are looking at ideas that assure revenue upwards of Rs 10 crore and have given up on spree that saw 44 innovations in 12-18 months prior to April 2017 fetching revenue upwards of Rs 1 crore."

Launched in April 2017, this range has brought the company revenue of Rs 25 crore in the last fiscal. In its '3 minute' breakfast range, the company had launched six products, which includes masala upma, masala oats, kesari halwa, khatta meeta poha, vegetable upma, in cup and pouch variants.

Sanjay said, "We are trying out newer rice based products with our R&D teams and chefs and striving hard to fine tune the same so that it fits well with our 3 Minute Breakfast trademark."

"With even our closest rivals not able to replicate this and have rather generously been appreciative of our efforts in this regard, the whole effort is to quicken the R&D cycle and add to the product range when we are ready," he further added.

Comment
image
Related opportunities
  • Kids Entertainment Zones
    About Us: Little Kickers is UK’s biggest and most successful pre-school..
    Locations looking for expansion Oxon
    Establishment year 2002
    Franchising Launch Date 2002
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Blewbury Oxon
  • Ice creams & Yogurt Parlors
    About Us: Established in 2016, Pop Hop is a unique and..
    Locations looking for expansion Karnataka
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 120
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Kids Entertainment Zones
    About Us: Launched in 2012, SMAAASH is one of India's acclaimed..
    Locations looking for expansion Delhi
    Establishment year 2012
    Franchising Launch Date 2011
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 5000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater new Delhi Delhi
  • Beauty Salons
    About Us: Cut & style is one of the finest and..
    Locations looking for expansion New Delhi
    Establishment year 2000
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater DELHI New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities