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Dec, 10 2018

Barista ties up with PR agency Saints Art

The chain of espresso bars has more than 200 Barista Cafe and Barista Express Kiosks across the country.

In order to support its strong market objectives, Barista Coffee Company Limited, one of the largest Indian coffee chains, has collaborated with a leading public relations firm, Saints Art. With this collaboration, Saints Art will support Barista with decisive and strategic services for various market penetration initiatives of the brand so as to uphold the leading position in the sector.

The chain of espresso bars has more than 200 Barista Cafe and Barista Express Kiosks across the country, including its franchise partners. Besides this, Barista Coffee Company Limited also has outlets in locations across Sri Lanka, Myanmar, Nepal and Maldives.

Puneet Gulati, Chief Executive Officer, Barista, said, "We are growing at a fast pace and further plan to add more loyalty to our coffee, making sure our consumers are satisfied and increasing every day."

"Our partnership with Saints Art will help us communicate our vision and mission as per the directives as set for the Indian market," he added.

Puneet Sharma, Vice-President of Saints Art, said, "Barista, as a coffee brand, has been transforming through all these years, and consistently retained its position as a preferred brand among consumers."

"We believe our strong experience and well-thought PR strategy will bring in desired results for the brand and will further help them achieve their market objectives," he further stated.

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