The first outlet of Rassasy By Barcelos will be opened in Mumbai at JW Marriott, Sahar.
Barcelos, South African restaurants chain, is looking to launch a new brand 'Rassasy By Barcelos' along with expanding Barcelos in QSR format.
Rohit Malhotra, Business Head- India Operations, Barcelos India, said, "In 2019, we are planning to open 10-12 more outlets of Barcelos and we will also be introducing a new brand Rassasy By Barcelos serving American and European cuisines."
The brand is eyeing at restricting Barcelos only to the foodcourts. In continuation of this, a few of the Barcelos will be converted into Rassasy By Barcelos.
"We will be opening 3-4 new outlets of the new brand. We have allocated Rs 20-25 crore for opening, marketing and promoting the brand," Malhotra added.
The first outlet of Rassasy By Barcelos will be opened in Mumbai at JW Marriott, Sahar. The outlet will be spread over an area of 2,000- 3,000 sq ft.
Malhotra further stated, "We are targeting Tier I and Metro cities for the new brand."