This is the first time Alteria has made an equity investment since it started the fund.
Alteria Capital has invested Rs 33.5 crore (around $5 million) in organic cold-pressed juice and beverage maker, Raw Pressery. The investment includes both equity and venture debt from Alteria Capital, a first-time move for venture debt firm.
Alteria currently has commitments of Rs 550 crore with anchor investments from IndusInd Bank, SIDBI and a large domestic family office foundation. Earlier, Alteria had invested in startups like ready-to-cook meal brand Fingerlix, education technology platform Toppr and Universal Sportsbiz.
Vinod Murali, co-founder and managing partner of Alteria Capital, said, “We are seeing increasing interest in the Indian consumer segment and this investment is aligned with our belief that strong, Indian consumer brands backed by venture capital are going to create massive outcomes in the medium to long-term”.
Founded in 2013 by Anuj Rakyan, Raw Pressery will use the new capital for expanding distribution domestically and internationally in the Middle East and South East Asia.
Anuj Rakyan, founder and CEO of Raw Pressery, said, “The Alteria team has always been very supportive of our vision and growth plans. The additional equity infusion will also provide a huge boost to us and we are excited with this partnership”.