Afoozo, CCD win franchise bid to run India Coffee House

Bengaluru-based Cafe Coffee Day (CCD) and Mumbai-based Afoozo have won the franchise bid for running and expanding the Coffee Board-owned India Coffee House. In July 2018, the Coffee Board invited bids to establish and operate the outlets.

Presently, with 15 outlets across India, directly operated by the Coffee Board, the proposed public-private model is targeted at giving the India Coffee House a facelift, turning it into a full-service franchise.

Srivatsa Krishna, CEO of the Coffee Board, said, "Afoozo and CCD won the bid. We have just awarded the contracts and currently, we are undertaking location visits and will take four-five months to start working on it."

"Both companies agreed to the same upset price (franchisee fee). Since the tender provides for multiple franchising, we will split the locations," he added.

As per the franchisee model, Afoozo and CCD will be allowed to use the brand name and trademark of the Coffee Board's 'India Coffee House'. They will also be offered with a complete business system, including branding and communication guidelines, however, no sub-franchising will be permitted according to the terms of the contract.