Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Jul, 09 2013

abm Comm’s Creativity for Sagar Ratna

Bringing a new personality to attract young crowd.

South Indian specialty restaurant chain Sagar Ratna has appointed abm Communication to handle its creative duties. The agency won the account after a multi-agency pitch, which began in May in Delhi.

Under the creative mandate, the agency will start off by creating a new logo, look and feel for the brand. The brand's outlets will also undergo transformation to attract a younger crowd and will sport a modern, young look.

Mr. Murali Krishna, CEO, Sagar Ratna Restaurants, said, “Our intent is to create a strong brand association with our new identity and continue to build an extraordinary dine-in experience for our customers. To further connect with youth, we want to generate a delightful disposition towards the category and make Sagar Ratna synonymous with the category itself. We chose the agency because of the clarity and commitment exhibited by the team, besides going beyond the brief of advertising.”

Mr. Abhijit Basu, MD, abm Communication, says, "The intent is to consistently and continuously strive to project Sagar Ratna as the largest chain of South Indian vegetarian food in North India, employing upon its lineage and patronage. While the quality and taste of the food will remain the same, the experience will be very different. Here the challenge will be to a bring new personality to the brand and new approach to its communication.”

Apart from product launches, communication strategy will comprise a complete brand campaign, which will largely focus on print, radio, cinema and below-the-line activities. Gradually, it will extend to above-the-line and digital as well. The agency intends to break the main campaign by August.

Comment
Related opportunities
  • About My Home FitnessVoted as Vogue’s Beauty Fitness Expert Of..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • The brand operates 2 salons in Delhi NCR and offers..
    Locations looking for expansion New Delhi
    Establishment year 2005
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Competitive Exam Coaching Institute
    About Us SKAE is an established spoken english training institute started..
    Locations looking for expansion New Delhi
    Establishment year 2008
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 920 - 1500 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater North Delhi New Delhi
  • About:Wicked Ride is a technology-driven two-wheeler rental company, offering premium,..
    Locations looking for expansion Karnataka
    Establishment year 2013
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 100 - 1000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities