Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Nov, 27 2014

Zomato introduces ads on its mobile apps; doubles consumer reach for merchants

Today, more than 50 per cent of Zomato\'s 30 million plus monthly visits come from its mobile apps across the globe, testimony to the fact that local search is moving to mobile very quickly.

Zomato, the global restaurant search and discovery service, has announced the introduction of advertisements on its mobile apps, marking a significant leap in the value it brings to restaurants advertising on Zomato.

The users will now see in-line ads for restaurants contextual to their search and location, appearing on search result pages.

Zomato first launched its mobile apps in 2011 for Android and iOS; an app for Windows Phone was added subsequently. Today, more than 50 per cent of Zomato's 30 million plus monthly visits come from its mobile apps across the globe, testimony to the fact that local search is moving to mobile very quickly.

Zomato's revenue model is based on hyper-local advertising contextual to the user search criteria, where users searching for restaurants in a particular area see ads for other relevant dining establishments in and around that location. This allows restaurant businesses to target customers already searching for dining options in their catchment area.

At present, over 4,500 restaurant businesses in 15 countries globally advertise on Zomato, with the number of merchants increasing by the day. Zomato's mobile focus is also accompanied by the recently launched Zomato for Business application – an app built exclusively to help business owners engage with customers and drive business.

“Merchants have been eagerly waiting for this for a while, but we took our time as we wanted the ads to be as relevant to the consumer as possible. We experimented a bit over the past few months, and we believe we have the right product in place now. This increases the reach of our advertisements by 100 percent. We have been focusing on mobile as a company for a while now and this accompanied by the Zomato for Business app, which is already gaining traction steadily, holds great promise”, said, Pankaj Chaddah, Co-Founder and COO, Zomato.

“Working with Zomato ads has been a game-changing experience for our restaurants and hotels. The investment is well worth it. The increased exposure and customers that we are getting via the mobile ads is really helping to drive the traffic we need to our restaurants, not only in times of need but in general as well. We consider Zomato not only our partners in business but an integral part of our plans for the foreseeable future for all our restaurants online advertising needs. Truly a one-stop shop for more footfall.” said, Aftab Sayed, Senior eCommerce Manager, Dubai Marriott Hotels.

Zomato also added another country to its growing list of international locations today, with the launch of its section for Ireland. Zomato covers over 3,000 restaurants in Dublin, and is available on web and mobile (iOS, Android, and Windows Phone).

“We're excited to be launching Zomato in Ireland. We've been doing very well in our existing European markets, and we're looking forward to becoming an integral part of Ireland's vibrant dining culture. It's a nation that loves its food, and the vast number of internet and mobile users in the country gives us a great opportunity to do just that”, said, Deepinder Goyal, Founder and CEO, Zomato.

Comment
Related opportunities
  • Ice creams & Yogurt Parlors
    About:Mor n rich started manufacturing ice cream at the dawn..
    Locations looking for expansion Gujarat
    Establishment year 2001
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 100 - 300 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ahmedabad Gujarat
  • GPS navigaiton & tracking system
      Spoter – A business model for the one planning to..
    Locations looking for expansion West Bengal
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 10000 - 50 K
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Midnapore West Bengal
  • Others Food Service
    About:Incorporated in 2010, Mapple Food Private Ltd manufactures ready to..
    Locations looking for expansion Maharashtra
    Establishment year 2010
    Franchising Launch Date 2016
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • After School Activities
    Started in 2009, SportyBeans is India’s most reputed non-competitive multi-sport..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 1200-1500 sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities