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Mar, 09 2018

Zomato Claims Extra 1.5 lakh Subscriptions For Its Gold service

Zomato was 30,000 subscribers short before it launched the programme.

Zomato has managed to get on board 1.5 lakh subscribers of Zomato Gold, a paid membership service which allows consumers to avail complimentary food and drinks at restaurants a blog post from the company said.

Zomato Founder, Deepinder Goyal in a blog posted that the Gurgaon-based online food ordering and restaurant discovery platform now has Alibaba's affiliate Ant Financial as an investor. “As many as 40% of the total subscriptions sold were through referrals.”

Zomato was 30,000 subscribers short before it launched the programme.

Goyal said in the blog, "According to our restaurant partners, increase in new customers and improvement in customer loyalty was the biggest driver for satisfaction with Zomato Gold. Additionally, we found that there is a three times increase in Zomato traffic on Gold vis-a-vis non-Gold restaurants. The increase in inbound requests from restaurant partners (more than 200 per month as we speak) further reinstates the excitement for Zomato Gold in the restaurant owner community.”

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