Zappfresh' ties up with SRS Grocery to expand their reach into newer markets

RI Bureau 

Zappfresh, online fresh meat delivery focusing on delivering high quality ready to cook meat products has tied up with SRS Grocery, a Delhi based e-tailer having both, online and offline presence with over 100,000 plus customers.

This tie-up will not only help Zappfresh to reach out to customer base of SRS grocery, but also give them access to newer markets. Customers of SRS Grocery will now be able to choose from a wide range of over 40 high quality fresh non-vegetarian options including chicken, mutton, fish and pork and pre-cooked items like ham, sausages and salami. SRS’s already has a comprehensive online product catalogue of over 7500 SKUs and reach in Gurgaon, Noida and Faridabad. This tie-up will enable them to enter into a new product category altogether. This service is currently available in Gurgaon and South Delhi and would shortly be available in other cities.

Commenting on the tie up, Shruti Gochhwal, co-founder, said,” The meat business in India is growing at an impressive rate. The segment has grown at an average 18 per cent CAGR across category. Chicken tops the list followed by fish and other meat products. The Poultry industry alone is an INR 40,000 crore market now. Even if we are able to scratch the surface of this market, we are talking about Zappfresh being in pole position. We have aggressive expansion plans and are looking at similar synergies in newer markets.”

Zappfresh has also already partnered with “ColdEX”, India’s number one cold chain logistic company for managing their supply chain inventory.

Deepanshu Manchanda, Co-founder, Zappfresh further added, “We are very pleased on our association with SRS Grocery, as it aligns with our strategy of delivering high quality products to customers.  With this tie-up we look forward to further increasing our market share in the geographies we are currently present in and also get access to newer markets. Currently we are reaching out to over 30,000 unique customers a month and expect to double this number by the mid-2016.

Pratik Jindal, Managing Director of SRS e-Retail Ltd., said, “Zappfresh has created its own niche in the meat space industry by providing neatly packaged and carefully inspected high quality meat products. With this association we want to leverage Zappfresh products and offer a convenient solution to consumers who want to shop for quality and hygienic meat products but are strapped for time.”