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Sep, 12 2015

ZEE launches Living Foodz, partners with celebrity chefs

Living Foodz will be India’s first Foodtainment channel offering content related to travel, food, wellness, reality and lifestyle.

Zee Entertainment Enterprises Ltd. (ZEE) has launched a 24 hours food and lifestyle channel ‘Living Foodz’.

The channel ahs brought some of the top celebrated chef from the industry including Chef Vicky Ratnani, Chef Ranveer Brar, Chef Gautam Mehrishi, Chef Kunal Kapur, Chef Rakhee Waswani and Rocky and Mayur on the platform to showcase the Indian food journey.

This niche lifestyle channel will specialize in exploring the evolving social status of food; moving out of the confines of the conventional kitchen into a world of exquisite adventure.

Living Foodz will be India’s first Foodtainment channel offering content related to travel, food, wellness, reality and lifestyle. The channel was made available from 5th September across all DTH providers like Dish TV, Tata Sky, Airtel and all other leading cable networks in dual feed Hindi and English.

‘Living’ networks is yet another entity under the Zee Entertainment Enterprises Limited after Zee, Ten and &. Living in India will be an extension of Living TV channel that already exists in the international market by ZEEL.

Commenting on the launch Punit Goenka, Managing Director, Zee Entertainment Enterprises Ltd. (ZEEL) said, “Living is our endeavor to showcase audiences with great lifestyle content. Growth of digitization is leading to fragmentation of audiences, thereby creating an opportunity for differentiated and genre specific content. Moreover, increasing digital households are giving rise to increased audience expectations and demand for more diverse viewing opportunities. Under this scenario we are launching Living Foodz for people who love exploring and knowing more about food.”

Living aims at bringing alive all things factual with a dash of panache and entertainment. True to its character, the ‘Living’ brand embraces marrying the Eastern philosophy of healthy and holistic living with the Western concept of entertainment, and Living Foodz will be no less! Living in India will truthfully echo the ‘Living’ philosophy and encompass everything that will help one to discover, awaken and transform oneself.

Living Foodz will mark its first foray with the launch of a brand new premium TV channel by the same name in India. In a year’s time, the channel will be available across more than 100 countries worldwide. Eventually, Living Foodz aims at producing global content for global audiences.

“Food in India is synonymous with entertainment. Living Foodz be an ultimate food & lifestyle destination for Indian foodies who want to make some quick, easy, balanced meals as well as learn about interesting world cuisines by exploring places, culture and people worldwide,” added Amit Nair, Business Head, Living Foodz.

Some of the shows that the channel will feature include:

Chef on Wheels: Chef on Wheels goes back to where our fruits and veggies originate and meet the people behind it while discovering the places and stories unknown in this new adventurous show Chef on Wheels with Chef Gautam Mehrishi.

Vickypedia-Taste Ka Encyclopedia: Presenting Chef Vicky Ratnani as the master of International cooking in his brand new show Vickypedia. Vicky takes you on a whirlwind tour of some of the most fabulous recipes across the world.

Pickle Nation: Chef Kunal Kapur will travels across 11 cities of India such as Ahmedabad, Udaipur, Jaipur, Hyderabad, Chennai, Pondicherry, Kochi, Assam, Meghalaya, Varanasi and Goa unraveling an interesting pickle tale of each region.

Rocky and Mayur Food Xpress: Rocky & Mayur the awesome twosome get on the trail of the most exciting and incredible journey of their lives to discover India’s spiciest, most exotic, and expensive.

The Great Indian Rasoi (Season 2): Newer places, new experiences and mouth-watering food. The most authentic ‘on the road’ exploratory food show is back in its second season with Chef Ranveer Brar.

Adding to this association, Chef Kunal Kapur shared, ““Making a pickle is the epitome of culinary strength; it is an art that is combined with a high level of science of preserving food. Around the world we have celebrated wine makers, cheese makers and even coffee brewers but we have never given the same stature to pickle makers. I am extremely excited to be unearthing these uniquely Indian stories of pickles & pickle makers, and sharing them with other food lover.”

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