The brand plans to open fifteen stores of Genuine Broaster Chicken in North East by 2018
Indian Food & Beverage franchise management company, Yellow Tie Hospitality, which had introduced America’s major Broaster Chicken to India in May 2016 is expanding the brand exponentially in North East.
Last month, Yellow Tie Hospitality had opened its first store in Guwahati and now it has launched its maiden store in Gangtok.
The brand plans to open fifteen stores of Genuine Broaster Chicken in North East by 2018, with Imphal being the third city in North Eastern region.
Yellow Tie Hospitality also plans to open Genuine Broaster Chicken at Vashi in Mumbai, Varanasi, Bangalore, Delhi and Pune in next one month.
It is bringing the food chain to Gangtok at Hotel Rumtek, New market Gangtok with franchise owner, Karma Doma Bhutia.
Yellow Tie Hospitality plans to open fifty outlets of Genuine Broaster Chicken by the end of this year in cities like New Delhi, Gangtok, Imphal, Bangalore, Pune, Bhubneshwar and Varanasi.
Karan Tanna, Founder & CEO, Yellow Tie Hospitality said, "North East is a promising region for us and ever since we had launched GBC, we extensively wanted to explore this region. North east India is a very high potential market but due to the geographic location this region is not being explored by many restaurant chains in India. We are very bullish on spending powers in North East and want to make it a key market for Broaster Chicken."
Karma Doma Bhutia, Franchise Owner, Genuine Broaster Chicken, Guwahati, said, "Genuine Broaster Chicken is a name to be reckoned with in the Indian QSR sector. We are glad and thankful to Yellow Tie Hospitality for bringing the celebrated food chain from America to Gangtok. The deftly designed menu will surely go well with the taste buds of the city’s food patrons."