The campaign highlights the key message to \'Feed the Needy\' aimed to coincide with the occasion of World Food Day. The campaign kicks off on 15th-17th October to activate food donations for the needy through Sakshi NGO.
Foodpanda.in, the online food ordering platform, has initiated the campaign ‘You Say, Panda Donates’ in association with Sakshi NGO.
The campaign highlights the key message to ‘Feed the Needy’ aimed to coincide with the occasion of World Food Day.
The campaign kicks off on 15th October until 17th October to activate food donations for the needy through Sakshi NGO.
The Facebook driven campaign enables customers/users to post the name of one commodity on Foodpanda’s fan page from a list including Rice, Flour, Potato and Pulses and share it on their timeline. For every share, one kilo of the commodity chosen by the user will get donated to Sakshi NGO.
This noble initiative encourages people to be part of the mission to eradicate the persistent problem of hunger and contribute their bit on World Food Day.
Apart from this, the brand will initiate another such campaign on 16th October, 2014 i.e. ‘World Food Day’, wherein Foodpanda will present coupon code ‘WFD’ on its website.
You can order food using the particular coupon code. The money collected from orders placed through this voucher code will be used to donate food to Sakshi NGO.
“This one of its kind campaign is launched to imbibe in people the feeling of empathy and extend a helping hand towards the poverty-stricken in our country who can’t afford even a one-time meal. Being a food ordering platform, Foodpanda considers its responsibility to unite our users in a common cause of feeding the disadvantaged people,” said Rohit Chadda, MD and Co-Founder, Foodpanda.in.
Mridula Tandon, President, Sakshi NGO, “Being a full-fledged NGO, we work for the upliftment of the poor and destitute. World Food Day urges us to focus on the distressing situation of millions of people who succumb to death every year due to malnutrition. We look forward to generating positive results in association with Foodpanda on this World Food Day.”