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Jul, 01 2015

Wonderchef to invest Rs 30 crore for expansion

The company also plan to set up a fully integrated manufacturing unit in the country for high-end cooking appliances.

Wonderchef, one of the largest premium kitchen appliances and cookware brand which has received funding from Zurich-headquartered investment firm Capvent, is set to expand its manufacturing and distribution network in India.

"We plan to invest about Rs 30 crore in manufacturing and marketing Wonderchef to create a powerful brand in kitchen appliances," said Ravi Saxena, Founder and MD, Wonderchef Home Appliances (P) Ltd.

In last five years, Wonderchef has established itself as country's most preferred brand of healthy cooking appliances.

“We not only gained the love and trust of our customers, but also built a profitable business. A number of leading investors approached us to become a part of the growing Wonderchef family. We are delighted to inform that we have partnered with Capvent, a fund known for its high quality team and a strategic outlook towards building brands and businesses,” added Saxena.

The appliance maker also raised funds recently from Capvent which will be used for building brand, reinforcement of design team to develop more innovative products for the Indian market and increasing distribution.

The company also plan to set up a fully integrated manufacturing unit in the country for high-end cooking appliances.

"Wonderchef has fulfilled my vision of reaching my fans with not only my recipes but also with the right equipment to cook them in. I am committed to the growth and success of Wonderchef," shared chef Sanjeev Kapoor, Co-Founder, Wonderchef.

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