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acquisition Sep, 10 2014

William Grant & Sons have acquired Drambuie whisky brand known for making varieties of cocktails.

The brand portfolio includes Glenfiddich and the Balvenie single malt Scotch whiskies, Grant\\\'s blended Scotch whisky amongst other.

By Franchise India Bureau
William Grant & Sons have acquired Drambuie whisky brand known for making varieties of cocktails.

Premium liquor firm William Grant & Sons today said it has acquired the Drambuie Liqueur Company Ltd for an undisclosed sum.

"We have a passion and a reputation for nurturing and building brands. Drambuie is a natural fit for our portfolio," William Grant & Sons' Chief Executive, Stella David said to PTI.

With this acquisition the company will be in a position to start to re-engage with existing drinkers and to connect the brand with an entirely new generation of consumers. We believe that Drambuie can truly achieve its potential as it will benefit from being part of a larger and more diverse organisation, he explained.

I look forward to working with the William Grant & Son's team as we smoothly integrate the acquisition and help realise the benefits for both companies," Drambuie's CEO, Michael Kennedy said.

William Grant & Sons' brand portfolio includes Glenfiddich and The Balvenie single malt Scotch whiskies, Tullamore D.E.W. Irish whiskey, Grant's blended Scotch whisky, Hendrick’s gin and Sailor Jerry spiced rum.

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