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Sep, 05 2014

Wendy's, the 3rd largest hamburger chain to enter India

The brand has entered into an agreement with Sierra Nevada Restaurants Pvt Ltd to operate restaurants in India.

The Wendy's Company (TWC) world’s third largest quick-service hamburger company is eyeing the $50 billion Indian quick service restaurants market. The brand has signed an agreement with Sierra Nevada Restaurants Pvt Ltd (SNRPL) to develop and operate restaurants in India, reported DNA.

The details about the nature of this agreement with TWC for India foray and time frame for getting the Wendy's outlets operations in India were not been disclosed.

Operating over 6,500 franchise and company outlets in the United States and 29 countries globally, TWC was recently in the news when US's second largest QSR operator Burger King (with a market capitalisation of $11.5 billion) acquired Canadian doughnut-and-coffee chain Tim Hortons which was spun-off by Wendy's back in 2005.

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