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May, 24 2017

Wai Wai City plans to open 1500 outlets in next five years

The QSR format has already started to roll out through the franchise channel with plans to invest Rs 250 crore for expansion

Following in the footsteps of its flagship outlet at Hauz Khas Village, New Delhi, Wai Wai City, a ready to eat noodle bar from popular noodle brand, Wai Wai, has now marked its presence at Logix City Centre, Noida.

The QSR format has already started to roll out through the franchise channel with plans to invest Rs 250 crore for expansion. It also aims to open 1500 outlets over the next five years across multiple markets.

Wai Wai City will be spread across with formats, like, food courts, self-standing kiosks, standalone outlets, highway formats and an integrated format

Varun Chaudhary, Executive Director, CG Corp Global, said, "Wai Wai City is an endeavor to bring the brand closer to its customers in a more tangible manner. We wanted to come up with something that evokes nostalgia in people, taking them back to their school and college days when Wai Wai noodles was the favourite snack. The biggest strength of Wai Wai is undoubtedly its taste, with this new format; we offer our fans a whole new world of taste and flavors. For us this is the beginning of an exciting pan India journey."

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