Hotline: 1800 102 2007
X
Search Business Opportunities
Jun, 03 2017

Virat Kohli to associate with another brand other than PepsiCo

Kohli's endorsement deal with PepsiCo has been up for renewal for over a month now, having ended on April 30. The company is keen on a contract extension considering Kohli's celebrity status.

With growing concerns over sugary drinks, Indian cricket captain, Virat Kohli is on the cusp of make big changes to his brand endorsement deal with Pepsi. Kohli feels that colas don’t chime with his desire to champion fitness.

A PepsiCo spokesperson said, "Discussions are still on with Virat and his team."

According to an executive, "Kohli has reservations about directly endorsing a cola, given the increasing health worries over sugary drinks. He may choose to associate with another brand from within the company's portfolio."

Kohli's endorsement deal with PepsiCo has been up for renewal for over a month now, having ended on April 30. The company is keen on a contract extension considering Kohli's celebrity status. He has been associated with directly with brand Pepsi for at least six years now. With an estimated brand valuation of over $120 million, Kohli has surpassed former colleagues such as Sachin Tendulkar and MS Dhoni.

The Rs 22,000-crore soft drinks industry has been under increasing scrutiny by both governments and health lobbyists. The sector has been facing low single-digit growth in the past five-six quarters, owing to consumer preferences moving to low-sugar beverages, reduced spending on discretionary products and local brands selling at least 15-30% cheaper.

Comment
Related opportunities
  • Snacks / Namkeen shops
    About:     Started in India’s IT city Bengaluru, ‘Shake It Off’ is..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Bars, Pubs & Lounge
    About Us: House Of Mandarin offers delicious dining, takeout and delivery..
    Locations looking for expansion Maharashtra
    Establishment year 2000
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • About Us: Kidzonia International PreSchools is a joint venture between Suraka..
    Locations looking for expansion Andhra pradesh
    Establishment year 2014
    Franchising Launch Date 2014
    Investment size Rs. 10lac - 20lac
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Serilingampalli Andhra pradesh
  • Bars, Pubs & Lounge
    About Us : Located in the iconic Freemasonry Building right opposite..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities