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Nov, 07 2014

Viefoods launches energy bar \'Zealeo Clusters\'

The product is high on fibre and loaded with health benefits. The snacks are light and easily consumable by kids and two by adults providing healthy nourishment.

Viefoods Pvt Ltd has launched Zealeo Clusters, the energy bar offering health and taste. The product is high on fibre and loaded with health benefits. The snacks are light and easily consumable by kids and two by adults providing healthy nourishment.

Zealeo is available at all modern retail outlets, the energy bars are reasonably priced; 40gms pack containing two 20gm bars at Rs 90 and 100gms pack containing five 20gm bars at Rs 210.

“Clusters have the sweetness from dry fruits and healthy fats from nuts. The right proportions of dry fruits and nuts make it a lip-smacking snack on the go, in between meals or a breakfast replacement. This bar was created as a snack 3yrs ago at home, for my family as I could not find anything in the market without preservatives or glucose or high sugars” said, Paavani Jella, Co-Founder and Director, Viefoods Pvt Ltd.

According to statistics, 30 million upper and middle class Indians consume packaged food and 200 million more are projected to do so in next couple of years. Health snack bar industry accounts for 50 crore and is expected to grow at 25 percent to 30 percent annually.

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