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launch Oct, 03 2013

Victoria Foods Launched Pastas

Victoria Foods forays into processed food segment launching Banchetto pasta.

By Franchise India Bureau
Victoria Foods Launched Pastas

Victoria Foods recently forayed into the processed food segment with the launch of the Banchetto range of pastas which comprises of varieties of pastas; namely penne, fusilli and macaroni. 

Mr. Udit Jain, Spokesperson, Rajdhani Group, said “European and Italian cuisine are perceived as growing sectors, and have found their way into the kitchens of most fast-food lovers in India. Gourmet pasta contributes 74 per cent vis-à-vis instant pasta's 16 per cent share in the country's total pasta market, estimated to be worth Rs 600 crore.”

The use of Italian technology and raw material would ensure that the pastas are of the right size and texture, which is necessary from the viewpoint of their ability to absorb the curries or sauces.

All the products are made from wheat semolina. The pastas would be manufactured in a fully-automated Italian plant and packed in a humidity-controlled environment. 

 “We wish to tap this market, as well as to satisfy the consumers' demand for genuine Italian food products,” Mr. Jain added. 

Related: Woks Delivers ‘The Square Meal Box’

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