The Boston-headquartered fast-food chain that specialises in the Chicago-style pizza has tied up with the Kolkata-based Dhanukas of the Dhunseri Group to enter the Indian market.
Fans of deep-dish pizza restaurant chain Uno Pizzeria & Grill will soon be able to indulge themselves right. The Boston-headquartered fast-food chain that specialises in the Chicago-style pizza has tied up with the Kolkata-based Dhanukas of the Dhunseri Group to enter the Indian market.
The franchise agreement envisages about 70 outlets being set up in the next seven years, with the first of these in the Delhi NCR region in October-December, followed by Kolkata. The Indian partner will invest Rs 30 crore in the first two years.
Group unit Dhunseri Petrochem’s wholly owned subsidiary Tastetaria will develop and operate the Uno brand by opening outlets through the master franchisee affiliate as well as the sub-franchisee route.
Frederick Houston, Vice President, Franchise Operations, Uno Pizzeria & Grill, said, "India is a market with huge potential for pizza and pasta lovers. We will now have the chance to offer the Uno brand proposition to consumers with our own local twist to the menu. Our menu will offer only 60-70 dishes against 140 dishes being offered in the US restaurants. In India, our pizza and pasta offerings will be followed by more options on burgers and appetisers."
Dhunseri plans to follow the asset-light model and lease space. Each outlet will be of 2,500-3,000 square feet with the interiors replicating the look and feel of an Uno Pizzeria & Grill restaurant but customised to create a unique dining experience, said Tastetaria chairman Mrigank Dhanuka.
The Dhanuka scion said, "We plan to launch not just the full-service store format, but also bring other facets of the Uno portfolio, including kiosks."
The target is revenue of Rs 6 crore per restaurant per year.