Hotline: 1800 102 2007
X
Search Business Opportunities
Sep, 29 2017

US-based chocolate and confectionery firm Hershey Increasing its product in Indian Market

Having launched a sugar free variant in its soy milk brand Sofit and a fortified syrup, the company plans to launch products with health benefits or super foods over a period of time

US-based chocolate and confectionery firm Hershey is bullish on India and plans to expand its portfolio here. Hershey India's portfolio comprises syrups, milkshakes, soymilk, spreads, cocoa, lollipops, fruit flavoured beverage and a premium chocolate brand Brookside.

India Chairman and Managing Director Parvin jakate said "We want to introduce a bigger portfolio in India. Given the success that we have shown in all the innovations that we have launched, there is an increasing desire in the company to now be a bit more bullish on India than in the past. As a chocolate and confectionery player that is where you would probably expect new product portfolio to come from.”

Having launched a sugar free variant in its soy milk brand Sofit and a fortified syrup, the company plans to launch products with health benefits or super foods over a period of time.

The company is focusing on its premium product offerings and the premium portfolio, which is the highest margin product, is growing at 40 per cent.

India is one of the four key markets for the country outside North America and the company, which has USD 7.4 billion global sales across 70 countries, is planning to take the learning from here to other global markets.

Comment
image
Related opportunities
  • HR & Recruitment
    About HR REMEDY INDIA: HR Remedy India is a Pune based Manpower..
    Locations looking for expansion Maharashtra
    Establishment year 2007
    Franchising Launch Date 2019
    Investment size Rs. 2lac - 5lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
  • Bars, Pubs & Lounge
    About Us: House Of Mandarin offers delicious dining, takeout and delivery..
    Locations looking for expansion Maharashtra
    Establishment year 2000
    Franchising Launch Date 2018
    Investment size Rs. 2 Cr. - 5 Cr
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • About Us: WHERE GREAT FOOD AND GREAT FRIENDS COME TOGETHER "People, Planet..
    Locations looking for expansion Delhi
    Establishment year 1987
    Franchising Launch Date 2016
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
  • Bike Reselling
    About Us: Introducing your very own Pre-owned two-wheeler destination. Now get rid..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities