?Top industry experts discuss trends and usage of America's original super fruit, US cranberries
?Top industry experts discuss trends and usage of America's original super fruit, US cranberries

Rich in Vitamin C, fiber and antioxidants, the US cranberries have been favorites among the healthy food lovers for some time now. The Cranberry Marketing Committee (CMC) is focused on promoting the use and consumption of cranberries worldwide.

Alyson Segawa, Manager, International Marketing Accounts at Bryant Christie said, "The Indian market offers enormous potential for US cranberries and is being considered one of the most important export markets for the United States. This seminar is our initiative to raise positive awareness of US cranberries among trade.”

Keith Sunderlal, India representative, US Cranberry Marketing Committee (CMC) stated, "The increase in demand of US cranberries among the Indian consumers is testimony to the super fruit’s growing popularity. Through our multi pronged awareness drive, we aim to take its unique flavor and health benefits across the nation."

The seminar saw participation from over 90 established decision makers from the food and nutrition industry, key opinion makers from the ingredients industry, and culinary experts.

The highlight of the event was an insightful session on US cranberry Industry and Applications by Karen Cahill, Communications and Marketing Specialist, Cranberry Marketing Committee. The seminar agenda included discussions, presentations and a cooking demonstration of Indian and fusion recipes with US cranberry as the main ingredient.

Chef Sabyasachi Gorai said, "US cranberries are an absolute delight to cook with. Their tangy-sweet taste and unique texture gives them the ability to be the star ingredient of any preparation, ranging from drinks, appetizers, main course to desserts. As an innovator who is always trying out new ingredients and techniques, US cranberries play a huge role in my experiments as a budding chef. US cranberries are a versatile fruit that add delicious flavor to a variety of foods, making them the ideal ingredient choice for the Indian consumer."

 
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