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Feb, 02 2018

Thums Up to be launched globally by Coca-Cola

Purchased in 1993 from from Parle Bisleri, Thums Up is a 40 year-old brand of Indian origin.

Coca-Cola, a beverage major today announced its plans to take the home-grown carbonated cola brand Thums Up to Southeast Asia before launching it globally.

Coca-Cola India and South West Asia president T Krishnakumar said, "We are all set to take Thums Up to other parts of South Asia possibly by March 2018,"

The company officials said, “Thums Up is also the first Indian brand that will become a USD 1 billion (approx. Rs 64,000 crore) brand much before the targeted timeline of 2020.”

Purchased in 1993 from from Parle Bisleri, Thums Up is a 40 year-old brand which has been with the US beverage major for the past 26 years. In 1993, Coca-Cola bought Ltd.

Coca-Cola has a total of 40 brands in India including Thums Up and Thums Up Charged.

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