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Oct, 11 2017

The company has partnered Japan's Kameda Seika to launch premium rice based snacks brand

LT Food has already several brands in India like dawat, royal which is marking its presence for many years

LT Food has partnered with Japan Kameda Seika and will Invest 5 Million dollar to launch rice based snack products. The company will launch its premium rice based snack Kari Kari in India.

LT Food said in a statement "LT Foods has entered into an exclusive 51:49 joint ventures with major Japanese rice based snack maker to manufacture and market rice based snacks in India. Company will invest around USD 5 million in the launch phase and plan to expand its presence across India in coming months. With this launch, LT Foods will enter the premium healthy snacks market which is growing at an exponential rate. The products will be available in four flavours including spice mania, salt and pepper, wasabi and chilli garlic.”

Ashwani Arora, Managing Director and CEO, LT Foods said, "Growing urbanisation, rising disposable incomes, growing working class and increasing health consciousness is creating greater demand for innovative value-added products. The launch of 'Kari Kari' brand is our response to customers looking for healthy premium snacking."

LT Food has already several brands in India which is marking its presence for many years. Brand like Daawat, royal, Ecolife and many more.

Michiyasu Tanaka, Chairman and CEO of Kameda Seika said “After successful launch of our snacks in 4 countries, India is 5th country outside Japan where we are launching Kameda Seika Products.”  

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