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Sep, 11 2014

The US based cafe Smoothie Factory is planning to open 90 outlets within 5 years.

The brand which has two outlets in Delhi-NCR presently is planning to enter North and East market.

Smoothie Factory, the US based health and wellness cafe which offers a wide variety of smoothies, freshly squeezed juices, frozen yogurts, gourmet panini’s, salad and waffles is planning to open 90 outlets by 2019.

The group is planning to invest around Rs 50 crore on opening 40-45 company-owned stores in India within five years. In all, including the franchises, it is looking at having up to 90 outlets by the end of 2019. The company would explore the North and East regions and would open at places like Chandigarh, Jaipur and Kolkata.

"In the next five years, we would have around 90 outlets, in which 40 to 45 would be company owned and the rest would be franchise based," Smoothie Factory India Chief Brand Officer Arjun Khera told ET Retail.

Out of total 90 outlets, 50-60 would be bigger cafe formats spread between 1,200-1,500 sq ft and rest would be mini formats with 400 sq ft, Khera added. The company would be looking for investment as angel investors in future

The company is targeting 15-40 year age group consumers, who are very health conscious and take high quality and nutritious ingredients. Each cafe format store would have an expected revenue of Rs 15 lakh per month and the smaller one would have of around Rs 9 lakh per month," Khera said.

The company is also working on localised flavours in its menu and are launching shakes more suited for the Indian tastes. In the food section, sandwiches have tandoori options, which suit more of localisations.

Smoothie Factory entered India in September 2013 with opening outlet at Nehru Place and Gurgaon. The company is also launching a new outlet at central Delhi's Connaught Place later this month.

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