Hotline: 1800 102 2007
X
Search Business Opportunities
Jun, 19 2013

The Counter Opens in India

The Counter, a Los Angeles-based burger chain, opens in Mumbai and Delhi.

The Counter, a Los Angeles-based burger chain, is opening a dozen outlets in Mumbai and Delhi in the first phase. It has featured in GQ magazine's '20 Hamburgers You Must Eat Before You Die'.

With over 3,000 different combinations, a burger at Counter will cost a minimum Rs 400 – eight times more than the rates at the most famous global burger chain, McDonald's.

"In India, we either have lower-priced burgers or the ones available at the coffee shops of 5-star hotels. There is a huge gap and potential between these segments, which we hope to fill through The Counter with a fine-dining positioning," said Mr. Gaurav Marya, Chairman, Franchise India, which is partnering The Counter in India. Franchise India is a retail solutions provider that helped several QSR (quick-service-restaurant) chains such as Chicago Pizza, San Churro Amore Gourmet, Fruitilicious and Gelato expand in India.

Commenting on the pricing of the burger, Ruchi Sally, Director, Elargir Solutions, a boutique retail consultancy, said, "The Counter will have to deal with pricing issues, which might crop up, and also the fact that the younger generation has been moving towards healthier options,"

The Counter will soon be joined by Los Angeles-based gourmet burger chain Fatburger India, and possibly by Burger King later. McDonald's, which entered the country in the mid 1990s, is by far the market leader in the segment, growing 30% annually.

Comment
Related opportunities
  • Quick Service Restaurants
    About Us: A variety of traditional hawker snacks and street foods..
    Locations looking for expansion Delhi
    Establishment year 2000
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Juices / Smoothies / Dairy parlors
    About Us: Ranging from super thick smoothies to chilled fresh juices,..
    Locations looking for expansion Telangana
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Hyderabad Telangana
  • Automobile maintanance related
    About Us: Since 1968 Koch-Chemie has stood for high-quality cleaning and..
    Locations looking for expansion Maharashtra
    Establishment year 2008
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Bike Showroom
    About Us: CREDR BRIEF India’s largest Fully Integrated Ecosystem for Used Two-wheelers,..
    Locations looking for expansion New Delhi
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi New Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities