Hotline: 1800 102 2007
X
Search Business Opportunities
May, 18 2017

Tetra Pak launches its first Customer Innovation Centre in Asia

Equipped with the latest tools and technologies, the Centre is designed to facilitate brain storming, prototype product formulations, customize packaging designs and finally refine the product until its full-scale market launch.

Tetra Pak, one of the world's leading food processing and packaging solutions company, launches its first Asia-based Customer Innovation Centre (CIC) in Singapore, to address the evolving needs of the fast-growing Asian markets. 

This Centre will help the region’s food and beverage manufacturers uncover growth opportunities, accelerate and enhance product innovation to create winning solutions for their brands.

Located at the Tetra Pak Jurong site, the new CIC was custom-made to bring together Tetra Pak’s infrastructure, expertise and processes to help customers ideate and evaluate products across the entire value chain. 

Equipped with the latest tools and technologies, the Centre is designed to facilitate brain storming, prototype product formulations, customize packaging designs and finally refine the product until its full-scale market launch.

Saumya Tyagi, Marketing Director, Tetra Pak South Asia Markets, said, "Ours is an extremely dynamic, fast growing and yet increasingly complex market. Consumer needs are evolving rapidly and, at the same time, the competitive environment is getting tougher. Technological advances, exposure to global trends, greater awareness about food safety as well as increasing focus on health and nutrition are keeping brand owners on their toes, requiring them to be far more innovative with a faster speed to market. The Singapore CIC was created to address these challenges and will allow a quick simulation of the entire innovation journey under one roof, thereby significantly increasing the speed and the probability of success for our customers."

The Marketing Services approach follows a customised, collaborative innovation journey tailored to individual customer ambitions and needs. Subject matter experts from across the world are involved, leveraging the company’s portfolio of packages, services and other solutions showcased at the CIC.

Tyagi added, "Our customers are at the heart of everything we do. Since our entry into India over 30 years ago, we have helped our customers create many industry 'firsts' using our global knowledge, local insights and our state-of-the-art infrastructure. The launch of our Singapore CIC re-affirms our dedication to providing end to end solutions to our customers and supporting their success in the market place."

Bert Jan said, "The launch of the Singapore facility reaffirms our dedication to providing a full spectrum of solutions for our customers to support their success in the market place."

Comment
Related opportunities
  • Womens Wear
    About: Founded in 2014, Varanga is a progressively - growing fashion..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Bakery & Confectionary
    About: Ice Bakery - a venture of Double A Hospitality PVt..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • About: Cuttingedge Translation Services Pvt. Ltd. is one of the leading..
    Locations looking for expansion Delhi
    Establishment year 2008
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Beauty Salons
    About: ELLE Salon: A brand, devoted to fashion and trends, ELLE..
    Locations looking for expansion Delhi
    Establishment year 2010
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 0
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities