Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Nov, 07 2014

Tata to jostle against HUL in green tea market

TGBL also has green tea in the premium segment under Tetley brand. The brand is also planning to enter into e-commerce platform to promote its product.

Tata Global Beverages Ltd (TGBL) is planning to jostle against Hindustan Unilever’s in green tea segment, reports Hindu Business Line.

The company recently launched green tea under its Tata Tea brand with smaller packs to compete Lipton brand by HUL.

 While Tata Tea has priced a pack of 5 tea bags at Rs 20, Lipton’s pack of 10 tea bags is priced at Rs 55.

TGBL also has green tea in the premium segment under Tetley brand. The brand is also planning to enter into e-commerce platform to promote its product.

“The idea was to offer green tea at a better price point to consumers in smaller towns. Till now green tea was perceived as a premium product with a few players such as Twinnings, Typhoo and Tetley in fray” said, Ajoy Misra, Managing Director, TGBL.

The company feels that there is lot of growth in the tea segment and is growing at a very fast pace. “We are planning to expand this portfolio and launch more flavours in the coming months. We expect about 10 per cent of the total sales in the tea segment to come from green tea in the next few years and establish a leadership position in the market not only in India but also globally”, he added.

 At present, green tea contributes to 3-4 per cent of the overall sales for Tata, while tea contributes to about 70 per cent and coffee about 20 per cent. About 10 per cent sales come from water.

Comment
Related opportunities
  • Activity Centres, Day Care & Creches
    About:  Right offers a brand new method of education in the..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Clinics & Nursing Homes
    Start a Dental Clinic with a proven name Dental Clinic...Read..
    Locations looking for expansion Tamil Nadu
    Establishment year 2000
    Franchising Launch Date 2015
    Investment size Rs. 50 K - 2lac
    Space required 250 - 300 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil Nadu
  • Others Dealers And Distributors
    Zeven is India’s very own performance sports brand which is..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Rural District Karnataka
  • HR & Recruitment
    About:   Aarvi Encon is an established manpower outsourcing company based in..
    Locations looking for expansion Maharashtra
    Establishment year 1990
    Franchising Launch Date 2017
    Investment size Rs. 2lac - 5lac
    Space required 0
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities