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Jun, 10 2014

Tata to focus on tea and coffee

Will extend its cafe network under Starbucks Coffee.

Tata Global Beverages (TGBL) will focus on its core production areas such as tea, coffee and enhanced water in the next five years.

Commenting on the same, Ajoy Mishra, MD &CEO, TGBL, said, “The company do not plan and is not considering any foray into the production of other popular beverages like energy drinks, fruit juices, carbonated drinks or tender coconut water.”

TGBL wants to grow bigger in its coffee business which at present contributes only 20 per cent of the total revenue compared with 70 per cent by tea. TGBL also plans to extend its network of cafes under Tata Starbucks.

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