Tata Coffee aims at growing specialty coffee

Tata Coffee is targeting the growing specialty at coffee market as it is eyeing to be the finest specialty coffee company from a commodity player, reported PTI.

“Key trends in the coffee industry point to the emergence of specialty, premium, differentiated, single origin and farm-branded coffees occupying centre-stage in the international market. So, there is an opportunity to market differentiated coffee which is distinctive in taste and appeal,” shared Sanjiv Sarin, MD and CEO, Tata Coffee.

“The idea aligns with the global trend where coffee lovers in India and across the world now prefer differentiated premium coffees. Tata Coffee has been consistently moving up the value chain in both its plantations business as well as its instant coffee business. And it's also looking to transform itself from being merely a commodity player to specialty coffee player in the market,” added Sarin.

In 2014-15, Tata Coffee's Annual Report was based on the theme to make the company a specialty and differentiated coffee player.

The worldwide coffee production stands at about 150 million bags. According to the industry estimation, today premium differentiated coffee is about 30 per cent of the world trade of the commodity and also growing at a healthy rate.

The company has 19 coffee estates spread over 18,224 acres situated in the Western Ghat at different altitudes that have highly conducive micro-climates.

The total manufacture of both Arabica and Robusta coffee stood at 8,596 tons in 2014-15.