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Technology Jul, 15 2013

Tandoor Chef Upgrades Wine Pairing App

Indian cuisine brand upgrades its App to add more pairing option.

By Franchise India Bureau
Tandoor Chef Upgrades Wine Pairing App

Tandoor Chef, nationally recognized as the #1 frozen Indian cuisine brand, announced that they will be expanding their recently launched mobile wine pairing web application. Originally launched in March this year, consumers are able to use their iPhone or Android phone to access the mobile web application, enhancing their dining experience.

The smart tool was designed to help consumers pair wine with traditional Indian cuisine including Tandoor Chef's entree and appetizers, the upgrade will now add an array of beers to the list of pairings.

Mike Ryan, Vice President of Sales and Marketing, Tandoor Chef, said, "We saw a great response to the wine pairing application back in March, it made it easy for consumers to know exactly what would enhance their Indian cuisine choices”,  "however, not all consumers are wine drinkers. For many Indian cuisine fans, a beer is preferred over a glass of wine; we knew we wanted to cater to these consumers as well."

The upgraded Tandoor Chef Wine Pairing Web App breaks down beer options into eight different sub categories and gives consumer the perfect dish to pair with that specific type of beer.

"A strong lager such as a German Bock pairs best with Chicken Samosa and a light ale complements Vegetable Pad Thai”. "Beer lovers will now realize that a certain beer can make all the difference in the flavors of a specific Indian dish”, added Ryan.

The upgraded mobile web app will continue with the original dual functionality helping users find their desired pairings. Options are available to choose the Tandoor Chef cuisine or the wine or beer you have at home. Once chosen, clicking on the appropriate link will bring the user to a new page displaying the best match. Visit TC to test the app and create the matches that best fits you, whether you prefer wine or beer.

Related: Starbucks to launch mobile app and loyalty app in India

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