The brand has also hosted the Pre-Launch after Dark Party at the R-City Mall outlet in Ghatkopar, in a tie up with Mood Indigo - Asia\'s largest cultural festival.
Taco Bell, America’s largest Mexican fast food restaurant chain has launched two more outlets in Mumbai.
The restaurant chain has launched its new outlets at RCity Mall, Ghatkopar and Viviana Mall, Thane bringing delectable tacos, burritos, and other Mexican specialties to Mumbai.
Launched in India in 2010, Taco Bell has four restaurants in Bangalore and three in Mumbai.
With over 6000 stores in 16 countries, Taco Bell is one of the leading Mexican food chains worldwide.
The brand serves exciting new types of Mexican fast food that are both crave able and packed with flavours.
“At Taco Bell, we serve very innovative types of fast food that are crunchy, cheesy and extremely flavorful! Our experience both in Bangalore & Mumbai has been fantastic with consumers thoroughly enjoying new food formats like Tacos, Chalupas & Quesadillas. Though our food has familiar ingredients but they are done very differently. People come in both for snacking & having full meals,” said Unnat Varma, General Manager – Taco Bell & Pizza Hut, India.
“The new food formats, differentiated tastes and even the new eating styles that some products demand make Taco Bell a place for complete ‘Food Adventure’ for consumers. There is always an unexpected element of surprise at Taco Bell,” added Varma.
The brand has also hosted the Pre-Launch after Dark Party at the R-City Mall outlet in Ghatkopar, in a tie up with Mood Indigo - Asia’s largest cultural festival.
The event featured four rock bands from the MoodI portfolio, mouth water Taco Bell food and fun events for the audience. It also featured a heavily popular Tweet Off which trended in Mumbai.