Taco Bell enters India; targets 100 restaurants by 2015

US-based fast food brands operator Yum! Restaurants launched its Mexican speciality chain Taco Bell in India with the first restaurant in Bangalore and have plans to open up to 100 outlets by 2015.

Yum! Restaurants, which operates brands like Pizza Hut (50 restaurants) and KFC (110 restaurants), is looking to tap the young consumer segment with Taco Bell's Mexican offerings as part of effort to increase footprints in the estimated USD one billion dollar Indian fast food market.

"We are confident that Taco Bell will redefine the eating-out market in India with its value proposition and variety of delicacies. We have already signed up a few more properties in Bangalore and our aim is to have 100 outlets in India by 2015," Taco Bell India General Manager Ashok Bajpai told reporters.

He said the company will first target the markets in metros and then venture into Tier-II and Tier-III cities and each restaurant will be of around 3,000 sqft. Bajpai said the price range of the items available in the outlets will be between Rs 18 and Rs 79. Customers can have unlimited quantity of Pepsi for a single time payment of Rs 35.