Sodexo has been consistently partnering with tech startups in India to transition to the digital era
Sodexo, the country’s largest meal benefits company, has partnered with online food delivery startup Swiggy to give its 3 million users in India greater access to restaurants.
The French firm has in recent months partnered with several food delivery and servicing startups helping it to migrate into a digital world from the era of paper vouchers. The latest partnership will enable Sodexo’s meal benefit users to order food on the Swiggy app and pay through the meal cards. Swiggy has a network of more than 20,000 active restaurants catering to consumers in eight major cities.
Stephane Michellin, CEO of Sodexo Rewards and Benefits Services in India said “This partnership with Swiggy will give greater access to our consumers, especially the always-on millennial, to order food from the thousands of restaurants in their network using the Sodexo Meal Card. With the growing millennial workforce, we want to integrate the best of both latest technology and wider access for meal benefits. All our clients who are opting for the Sodexo meal cards are being given access to the combined platform (of Zeta and Sodexo).
Sodexo has been consistently partnering with tech startups in India to transition to the digital era within the December 31 deadline set by the Reserve Bank of India.
Rajeev Agrawal, CEO at Innoviti Payment Solutions Sodexo said “Around 70-75% of our retail outlets will be compliant with norms of Sodexo acceptance, which includes the likes of Reliance Fresh and Ratnadeep Stores whose acceptance infrastructure runs parallel to the card schemes like Visa and Mastercard.”