Hotline: 1800 102 2007
X
Search Business Opportunities
Apr, 26 2018

Swiggy May Add medicines, groceries to Delivery List

Swiggy leads the country’s online food-delivery business, handling over 7 million orders every month from around 35,000 restaurants listed on its platform in India.

Online food-ordering and delivery company Swiggy is planning to add medicines and hyperlocal groceries into its delivery menu to boost volume on its eponymous platform, three people aware of the development said.

“While several categories have been discussed, they may start with medicines and then move on to groceries,” one of the persons cited earlier said, adding that the Bengaluru-based company is aiming at improving cost optimisation and utilisation of its over-30,000-strong workforce during the lean hours, especially between 2 pm and 6 pm, through this diversification. “They plan to name this service ‘Dash’.” The Naspers-backed company will kickstart pilot operations for some of the new categories in the next few months, the person said.

Without sharing the details of the new development, a spokesperson for the company said, “At Swiggy, we’re continuously experimenting with ways in which we can enrich the lives of our consumers and partners by making it more convenient and hassle-free."

The development comes even as Swiggy is in talks to raise over $200 million from DST Global and hedge fund Coatue Management in a round that will see its valuation cross the $1-billion mark.

As per industry estimates, Swiggy leads the country’s online food-delivery business, handling over 7 million orders every month from around 35,000 restaurants listed on its platform in India. Last month, rival company Zomato claimed that it crossed the 5.5-million order mark across both India and the UAE markets.

The company’s plans to diversify its delivery offering and build a unified delivery platform comes even as Chinese investors in the market, including Meituan-Dianping, Didi Chuxing, and Alibaba (through its payment affiliate Ant Financial), which have backed Swiggy, Ola and Zomato, respectively, have been increasingly focusing on pushing up volumes as they look to recreate China’s on-demand delivery success story in India.

Swiggy’s strategy is clear from its investor Meituan-Dianping's China business model, which offers deliveries and services across a host of categories, including groceries, beauty salon, payments and ride-hailing, even as food remains its highest-frequency delivery category by volume and value. While food delivery is a burgeoning market in China, pegged at $37 billion, most key players including Alibaba-backed Ele.me and Tencent-backed Meituan offers diversified delivery offerings, with food being the main driver.

Comment
Related opportunities
  • Bakery & Confectionary
    About Us: Eat Confetti has unique recupes that have never been..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Quick Service Restaurants
    About Us: Kurtosshhh…’ is contemporary restaurant brand which serves European delicaci..
    Locations looking for expansion Maharashtra
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater pune Maharashtra
  • Car wash / Ceramic Coating / Detailing
    About Us: Green Salute is a novel concept designed to allow..
    Locations looking for expansion Maharashtra
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required 00
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater PUNE Maharashtra
  • Non Banking Financial Company (NBFC)
    GOLDCASH LIMITED – A Premium Business Opportunity with Promising Returns.. About us: Go..
    Locations looking for expansion Odisha
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bhubaneswar Odisha
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities