Subway restaurants in Bengaluru logs highest sale globally, sells half million units in 12-month period

RI Bureau

A Subway restaurant operating out of Kempegowda International Airport, Bengaluru (KIAB) has emerged as the chain’s highest selling outlet in terms of number of units sold, amongst all Subway restaurants situated in non-traditional locations, across the globe. “It’s been truly gratifying to see the response to Subway. Local residents and visitors to the airport appreciate that our submarine sandwiches provide a filling and tasty meal.” He added, “We serve a wide range of vegetarian options and Indian flavours, as well as the classic international sandwiches that appeal to both domestic and international travellers,” shared Griffith David, the franchise owner of this outlet.  Subway which is celebrating its 50th anniversary this month is the world’s largest sandwich restaurant chain with over 44,188 restaurants in 110 countries.

It also has restaurants operating in non-traditional locations which include hospitals, malls, airports, highways etc. Commenting on the same, Manpreet Gulri, Country Head, Subway Systems India Private Limited, said, “Non-traditional locations offer great flexibility in terms of hours of operation and can give good return-on-investment. Club this with a keen entrepreneur and a dedicated staff and you have what Griffith has accomplished here. Non-traditional locations have been a large contributor to Subway’s positive growth in India.” This milestone also highlights a growing number of customers who consciously choose to eat fresh, even when in transit. Given the number of people visiting airports, these often become unofficial rendezvous points for families and friends, who might like to eat while they await their flights or meet their relations.

“Subway provides visitors including passengers and flight crews a great meal option which is easily portable too. As an entrepreneur, I believe that Subway’s promising business model, the regular training and back-end support provided to its franchisees and its globally appealing menu make it a great brand to be associated with,” added David.

Opened in 2008 the restaurant has separate counters -- two each, catering to vegetarian and non-vegetarian consumer preferences. This is in line with Subway’s global policy to respect cultural preferences and sensitivities of respective markets.

Subway India currently operates 531 restaurants in over 70 cities and has a customer universe that includes all age-groups. The sandwich chain has a strong presence in all the major Indian metros and plans to expand its footprint through an aggressive growth strategy.