Earlier Carissa was working as Subways marketing technology vice president and subway has promoted her to chief digital officer
Carissa Ganelli has become a new chief digital officer of Subway. Earlier Carissa was working as Subways marketing technology vice president and subway has promoted her to chief digital officer. Ganelli will now work with digital team to transform the customer experience with her experience and strategy.
After promoting her to CDO, Subway President and CEO Suzanne Greco said “She joined the brand last year in the marketing technology role and was a key player in refreshing the brand across digital channels, including new ordering and pick-up options, a new app, self-ordering kiosks, digital menu boards, contact-free payment and other features. She is an innovative, dynamic leader with a track record of delivering breakthrough initiatives and implementing digital strategies and technologies. Ganelli brings more than 20 years of digital experience to the job, including previous roles as CEO and founder of the LightningBuy mobile commerce platform, as well as several digital marketing and strategy positions with companies including Digitas, enews.com and Coopers & Lybrand Consulting.”