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Mar, 11 2016

Subway aims to indulge customers with new snacking products, launches Subwraps

SubWraps are made using multigrain tortilla wraps made with a healthy mix of whole Wheat, Soybean, Ragi, Oats, Maize, Barley and Black gram and two new sauces.

Subway, one of the largest quick service restaurant chains has recently introduced SubWraps for its customers in India.

Positioned as an appetizing snacking product at an attractive entry level price-point of Rs 49/69, SubWraps are being offered across all Subway restaurants in the country and are available in both vegetarian and non-vegetarian variants.

“Subway is committed to providing its customers with exciting new product choices while offering them a great value proposition.  SubWraps will give another reason to our customers for treating themselves and their friends to a tasty snack anytime of the day,” shared Sanjiv Pandey, Marketing Manager, Subway Systems India Pvt. Ltd.

SubWraps are made using multigrain tortilla wraps made with a healthy mix of whole Wheat, Soybean, Ragi, Oats, Maize, Barley and Black gram and two new sauces.

The vegetarian Chatpata Chana wrap is served with tangy Honey Tamarind sauce while the non-vegetarian Chicken wrap is offered with spicy Harissa sauce.

A new television commercial promoting SubWraps is currently on air. It is being supported by a 360 degree marketing campaign comprising in-store collaterals, print advertisements, radio spots, out of home billboards and digital and social mediums.

“50 per cent of Subway’s menu for India is vegetarian with multiple subs and salad options available in this category. We have also opened fully-vegetarian Subway restaurants at select locations in the country,” added Pandey.

Subway has a strong presence in all the major Indian metros and plans to widen its reach by exploring development opportunities in both metro and non-metro locations.

The sandwich chain which celebrated its 50th anniversary in August 2015, presently operates 551 restaurants in India spread across more than 70 cities.

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