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Planning Jul, 18 2013

Subway Upgrade to larger Format

Subway plans to expand its outlet across Indian cities.

By Franchise India Bureau
Subway Upgrade to larger Format

Subway, the sandwich chain headquartered in the United States, plans to expand its outlets across India. Its outlets at key locations, which cover an area of 300 sq ft, would be expanded soo.

Manpreet Gulri, Country Manager and Area Development Manager, Subway, said, “Subway is planning to expand in India. At 500sq ft, the new restaurants planned will now be larger.”
“Subway has many outlets at food courts, shopping malls, and clubs and even on university campuses across India. These range between 200sq ft and 500sq ft. We will soon be refurbishing our outlets at upmarket locations in Delhi, such as Khan Market and New Friends Colony.”

About the chain's new offerings, Mr. Gulri said, “Apart from the Sub of the Day (which is cheaper than the regular sandwich), we now have Everyday Delights, which are priced below Rs 100. Currently, a regular Subway sandwich is priced above Rs 100.”

“Now, it will become easier to order a sandwich from Subway, because the company has started online sales. It has already started in the United States, and it is definitely on the cards in India”. “Initially, we would go McDonald's' way with a centralised number for taking orders, and then graduate to a Web-based sales model. Apart from bringing in more local flavours, the chain is keen to enhance its range of vegetarian sandwiches, and also bring in new items such as wraps from its international menu,” added Mr.Gulri.

Related: Zumbura Soon in London

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