?Starbucks to get 100 million healthy coffee tree into the hands of coffee farmers by 2025
?Starbucks to get 100 million healthy coffee tree into the hands of coffee farmers by 2025

Starbucks Coffee Company said that it will make sure 100 million healthy coffee trees get into the hands of coffee farmers that need them by, 2025.

This effort is part of the company’s ongoing commitment to provide comprehensive support to farmers around the world which includes open-source agronomy research, farmer financing and access to information.

More than 25 million trees have been donated thus far with the initial distribution of 10 million having started in the summer of 2016, the company said.

Cliff Burrows, Group President, Global Coffee, Starbucks, said, "We have heard directly from farmers that healthy trees are what they need now, more than ever, so this long-term approach coupled with the right resources directly correlates to the stability of their family as well as the future of coffee."

By working with long-term suppliers, the company will seamlessly ensure that a total of 10 million coffee tree seedlings per year are available to farmers in need.

Going forward, the company will continue its relationship with supplier nurseries set up in Mexico, Guatemala, and El Salvador as well as look to develop new supplier nurseries in additional coffee regions that would benefit from re-planting.

By integrating this into their purchasing behavior and evolving their current initiative, Starbucks expects at least 100 million trees to get to farmers by 2025.

 
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