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Feb, 19 2016

Starbucks to focus on India expansion

Central food safety regulator, Food Safety and Standards Authority of India (FSSAI), had rejected applications submitted by Tata Starbucks for a total of 32 products in April.

After going slow on expansion of Starbucks outlets owing to a host of reasons, including issues with FSSAI, Tata Global Beverages plans to enhance the pace of increasing the network of the coffee chain going forward.

"This year the number of stores (of Starbucks) has not been as fast as we have had in the past, but I think we were retooling ourselves,” shared Ajoy K Mishra, MD & CEO, Tata Global Beverages to PTI.

The coffee chain is retooling the brand and strategy to focus on India expansion.

In June last year, Tata Starbucks Pvt Ltd, a joint venture of Tata Global Beverages Ltd and Starbucks Coffee Co, had suspended use of ingredients not approved by the food regulator FSSAI in certain products served at its Indian outlets.

Central food safety regulator, Food Safety and Standards Authority of India (FSSAI), had rejected applications submitted by Tata Starbucks for a total of 32 products in April.

"We have now reached a stage where there is going to be renewed focus on rollout and execution, so you will find that we are not consciously slowing down,” added Mishra.

At present Starbucks owns 79 cafes in India.

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